MK Feminist

The Great LEGO Debate Continued

Here’s a follow-up to The Great LEGO Debate that wrote about couple of months ago. I don’t really have much more to say on it because Anita Sarkeesian says it all for me. She’s made two SUPER videos about the entire LEGO controversy, delving into history of company and the been marketed, essentially arguing that LEGO created the no-girls-problem in the first place by exclusively marketing to boys. The videos, are speak for themselves. I’d recommend checking out Anita’s site for more great videos and feminist pop culture critiques.

Part One:

And Part Two:

What you think?  Did LEGO create their own problem?

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Tagged with: advertising, boys, Feminist Frequency, Gender, gendered stereotypes, girls, LEGO, LEGO Friends, marketing, Media, toys

Categorised as: Advertising, Gender, Media